Momentum Race Day

For Momentum, we were asked to create a fully bespoke and branded race day experience at Circuit Zandvoort, designed specifically for a select group of their thirty top-profile customers. Every detail of the programme was shaped to reflect Momentum’s identity, from the visual branding throughout the paddock to the flow of the event itself. Their request was clear: deliver a high-intensity, premium “Safety Day” experience on track—without having the guests drive themselves—and make it seamless, efficient, and unforgettable.

The experience was intentionally curated to fit within a compact timeframe, respecting the busy schedules of the invited guests while still giving them the thrill and exclusivity of a fully immersive motorsport event. Over the course of just two hours, we guided the group through a programme filled with energy, adrenaline, and professional insight. From the moment they arrived, everything was operated with precision. Guests were welcomed into a completely branded environment, setting the tone for a private, Momentum-only experience with CoDriven managing every aspect behind the scenes.

While guests did not drive themselves, they were invited to experience the circuit through the eyes of a professional. The highlight of the day came when each of them stepped into the passenger seat for a hot lap with Loek Hartog around the full Circuit Zandvoort in a Porsche Supercup car. Feeling the force, speed, and control of a true race machine driven at full attack turned the day into something extraordinary—an intense, pure demonstration of performance and safety at the highest level.

Once the on-track activities concluded, we ensured a seamless transition to the evening programme. Guests were transported directly to Beach Club De Republiek, where a private dinner awaited them overlooking the beach. The atmosphere shifted from high adrenaline to refined relaxation, allowing the group to unwind, connect, and reflect on the experience they had just shared.

From start to finish, CoDriven arranged and facilitated every element of the event—logistics, branding, timing, safety, hospitality, and coordination—ensuring everything ran with absolute precision. It was a concentrated burst of high-level motorsport action followed by a private, carefully curated dining experience, all delivered in a way that honoured the limited time of Momentum’s guests. A short programme, but one with maximum impact, leaving every attendee with a memory that will last long after the engines fell silent.

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