GTWC Zandvoort Private Hospitality

During the GT World Challenge Europe weekend in Zandvoort this year, we set out to create something truly special with CoDriven: an immersive VIP experience that allowed our guests to step directly into the heart of professional motorsport. With more than 200 visitors across the event, our lounge became a vibrant meeting point on the paddock, offering comfort, excitement, and unparalleled behind-the-scenes access.

Located right in the middle of the action, the fully furnished CoDriven VIP lounge offered guests a relaxed environment with premium drinks and refreshments, comfortable seating, and a spectacular two-level structure. From the top deck, guests enjoyed sweeping views over the circuit, watching GT3 cars race past at full speed. Inside, the atmosphere was equally dynamic, enhanced by a professional racing simulator that allowed everyone to not only watch the action but feel it firsthand.

What truly set the experience apart, however, was the exclusive access we offered behind the scenes. Throughout the weekend, our guests joined guided paddock tours where they could explore the inner workings of a GT3 race weekend. They stepped into the pit box during live pit stops, felt the intensity of the crew at work, and even had the rare opportunity to sit inside the actual race car. As the races approached, we took them onto the starting grid itself, where they stood among the teams, cars, and cameras in the tense moments before the lights went out. For many, that rush of energy on the grid was a once-in-a-lifetime experience.

To elevate the hospitality even further, we partnered with Ron Blaauw Gastrobar, who provided live, high-quality catering throughout the event. Guests enjoyed freshly prepared dishes crafted in the paddock, adding a culinary highlight to an already exceptional weekend. And to make the experience seamless from start to finish, our shuttle service ensured everyone arrived and departed comfortably.

The entire activation was hosted alongside CoDriven founder and professional racing driver Loek Hartog. Guests followed his GT3 weekend up close and were part of the action surrounding his racing program. Companies brought groups of twenty or more, while others joined from our personal network, creating a vibrant mix of business relations, partners, and friends sharing the same passion.

What we built in Zandvoort was more than hospitality. It was a deep, emotional dive into motorsport—an unforgettable blend of racing, connection, and atmosphere. For everyone who joined us, it became a story worth telling, an experience that showcased what CoDriven is all about: bringing people closer to racing than they ever imagined.

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