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we are

driven.

why?

Because we believe we can connect motorsport & business in ways that inspire, build network, and create unforgettable experiences—on and off the track.

What we do.

individual experiences.

bespoke events.

customer activations.

everything that binds motorsport & business.

where motorsport meets business.

At Co Driven, we create automotive and race related experiences that go beyond the grandstands. Think exclusive access to the F1 and 24 Hours of Le Mans, Daytona, Nürburgring or Spa-Francorchamps paddocks, recruitment events at the racetrack, bachelor parties at private member race resorts, or the adrenaline of stepping behind the wheel of for example a Porsche 911 Supercup car.

We design tailored corporate events for businesses or individuals who want to give their guests an unforgettable experience, as well as individual sign-up experiences where guests can network, connect, and get a taste of the Co Driven atmosphere. Whether it’s brand activation, client engagement, or simply living the thrill of motorsport, we bring the track to life in a way you’ve never experienced before.

Recent projects for.
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our
experiences.

1

our events

From VIP access at endurance races to ice drifting on frozen lakes or scenic motorsport themed rallies — our hosted events put you at the center of the action. Join individually, connect with others, and experience motorsport in unforgettable ways.

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2

bespoke experiences

Created around your vision from private circuit hire to exclusive factory tours and high-energy corporate track days. We create motorsport experiences built around your goals. Whether it’s impressing clients, rewarding teams, or giving partners an unforgettable day or weekend, every detail is tailored to deliver maximum impact.

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3

brand & business activation

We turn motorsport into a powerful stage for your brand. From immersive product launches and themed networking nights to creative sponsor showcases and content-driven campaigns, we design activations that capture attention, spark conversations, and build lasting connections with your audience.

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4

driven moments

Unforgettable journeys designed to inspire, challenge, and connect. From crossing continents in performance SUVs to management retreats packed with ready-to-go adrenaline and team-building activities, we create experiences that leave lasting stories—and stronger teams—long after the engines stop.

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5

tailor made events

Our ultimate offering — the pinnacle of what we do. Every element is created exclusively for you, from concept to execution. Think private hospitality at high-profile motorsport events for 200+ guests, an unforgettable bachelor party with a racing twist, or a one-off corporate showcase. Whatever the occasion, we design an experience that exists nowhere else but in your story.

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showcase of our projects

track record.

Some of our recent projects we are proud of.

how

we work.

We create tailored motorsport experiences for drivers, individuals, and corporations. We are your sidekick when it comes to business meets motorsport. Whatever the format, we handle every detail to deliver seamless, unforgettable moments.

Step 1. ENQUIRY

At Co Driven, we bring the thrill of motorsport and business together. We design and deliver events that go far beyond the checkered flag. We connect people, brands, and opportunities in high-energy environments. From exclusive track days and corporate hospitality at race events to bespoke activations and behind-the-scenes racing experiences, we make every detail count. Whether your goal is to impress clients, inspire your team, or create unforgettable moments for friends and family, we make it happen.

Step 2. MEETING AND PLANNING

Every project starts with you. Your ideas and goals with the event, your vision. We take the time to understand exactly what your needs are, so we can create an experience that’s not just memorable, but uniquely yours. Once we’re aligned on the type of event — whether that’s a trackside corporate event, a brand activation, or a bespoke motorsport adventure — an initial commitment sets our team in motion. From there, we mobilize the expertise, network, and precision planning needed to deliver something truly extraordinary.

Step 3. RECCE AND DETAILING

We believe great events are built on solid preparation. Before the big day, we visit each location, work with trusted local partners, and fine-tune every detail—from timing and logistics to hospitality and branding. We make sure everything runs smoothly, so you and your guests can simply arrive and enjoy an experience that feels effortless.

Step 4. THE EVENT

This is where everything comes together. On the day of your event, we’re there from start to finish—welcoming guests, coordinating every moment, and making sure everything runs exactly as planned. You can focus on enjoying the experience, connecting with people, and making memories, while we handle the rest behind the scenes. Our goal is simple: for you and your guests to walk away with smiles, stories, and a feeling you’ll never forget.

Step 5. POST EVENT

Our work doesn’t stop when the last guest leaves. After the event, we follow up to make sure every detail met your expectations. We share photos/ video's, feedback, and key highlights so you can relive the best moments and see the impact it made. Whether it’s keeping the connection alive, planning your next event, or refining ideas for the future, we’re here to make sure the experience continues long after the day itself.
individual experiences

our upcoming events.

fast

lap

Join professional GT Driver Loek Hartog for a 20km 270km+ lap around the Green Hell in a Porsche GT3 RS.

1 lap in the new Porsche 992 GT3 RS
Manthey Private Trackday
Onboard video afterwards
Manthey Factory tour
Lunch included
€750,- ex VAT
apply here

below

zero

Imagine driving a 911 on an ice-covered lake and meticulously prepared circuits, cushioned by snow banks. Combine this with fully studded tyres and world-class instruction and you have the ultimate Porsche ice driving experience.



In January from February
Maximum group capacity of 8 persons
Hotels included
2 full days of Ice Driving
4 day program
€4.911,- ex VAT
apply here

gentleman

drive

Take on the competition for a 1 day rally program. Finish the day on Circuit Zandvoort to witness Free Practice 1 of GT World Challenge Europe and experience GT3 racing from inside the Pit garage.

2 person teams
4h Rally
Michelin restaurant lunch included
GT World Challenge Europe paddock & lounge acces
Car rental possible
€400,- ex VAT per equipe
apply here
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